Essays on the Economics of Two-Sided Markets- Economics, Antitrust and Strategy

By Global Economics Group on March 17, 2011

Economist Dr. David S. Evans and Chairman of Global Economics Group has authored sixteen essays covering five broad categories of two-sided markets: 1. Economics of multi-sided platform businesses, generally. 2. Fundamental adjustments to anti-trust policies that must be made in response to multi-sided markets. 3. Web-based platforms. 4. Payment cards. 5. Software platforms. In these essays, Dr. Evans explains the economics of multi-sided platforms, as well as the issues these platforms pose for competition policy. Initially, economists did not believe two-sided markets were anything new, but Dr. Evans outlines why two-sided markets present a unique and specific branch within microeconomics as a whole. Within these essays, Dr. Evans delves into such issues as interchange fees and their regulation, antitrust issues raised by the emerging global Internet economy, the daunting challenge to multi-sided platform based startup companies, among many others. Essays on the Economics of Two-Sided Markets- Economics, Antitrust and Strategy