Alexander V. Krasnikov
- Alexander V. Krasnikov
- Assistant Professor, Washington, D.C.
- (202) 994-4916
Alexander V. Krasnikov, PhD has been full-time faculty at marketing department, School of Business, George Washington University. He is also scholar at Center for Research Technology and Innovation Kellogg School of Management, Northwestern University and visiting researcher at the Graduate School of Management, St-Petersburg State University in Russia. His expertise falls in the areas of financial impact of marketing, brand equity, evolution of brands using trademarks, and complementary impact of various forms of IP on financial value of firms.
Dr. Krasnikov holds PhD degree from University of South Carolina. He received his BS in physics at Rostov State University (Russia) and MD at Rostov State Medical University.