Marian Chapman Moore

Marian Chapman Moore
Marian Chapman Moore
Director, Virginia
(434) 924-4827

Professor Marian Chapman Moore was the founding Associate Dean of Darden’s MBA for Executives program, which graduated its first class in 2008. At Darden, Moore teaches Managing Consumer Brands in Darden’s elective program for the full-time students and Marketing Management in Darden’s MBA for Executives program. She has also taught First Year Marketing and Marketing Intelligence in the full-time program. In 2011 she was nominated for the full-time MBA Outstanding Professor Award and in 2008 she was elected to serve as Darden’s faculty marshal at the University’s Closing Ceremonies. She serves as a faculty member in several of Darden’s Executive Education programs – The Executive Program, the Manager Development Program, and the Strategic Marketing Program. For three years Moore was a member of the University of Virginia’s Faculty Senate, serving on the Academic Affairs Committee.

Moore is an emeritus faculty member of Duke University’s Fuqua School of Business, where she served as Associate Dean for Executive MBA Programs, Marketing Area Coordinator, and as a member of the Curriculum Redesign Team. She received teaching awards from the fulltime MBA students, the Evening MBA students, and the Weekend MBA students. Moore was a member of Duke University’s Academic Senate and served on its Executive Committee for three years. She has also taught at INSEAD in Fontainbleau, France.

Moore’s research focuses on consumers’ emotional responses to advertising and marketing managers’ strategic decision-making processes. She has published over thirty articles in peer-reviewed journals including the Journal of Marketing Research, Marketing Science, The Journal of Consumer Research, and the Journal of Public Policy and Marketing. She is currently working on a branding project for The College of William and Mary. Moore has provided expert commentary for Kirkland and Ellis LLP, Mayer Brown LLP, O’Melveney and Meyers LLP, and Smith Moore Leatherwood, LLP in cases involving competitive activity, brand meaning, brand infringement, and so forth.