Alexander
V. Krasnikov

Alexander V. Krasnikov, PhD is marketing faculty, Quinlan School of Business, Loyola University Chicago. Prior to joining Quinlan School, he was an assistant professor at George Washington University. He was also a scholar at the Center for Research Technology and Innovation, Kellogg School of Management, Northwestern University, and at the Graduate School of Business, HSE University. His expertise falls in the areas of the financial impact of marketing, brand equity, brand value, and Intellectual Property (IP) strategy.  

Dr. Krasnikov holds Ph.D. degree from the University of South Carolina. He received his BS in physics at Rostov State University (Russia) and MD at Rostov State Medical University.